Our Story

From the Founder

Founder of Sistah Chatta, marketing graduate and cancer survivor leading a women of color influence platform

I am a mother.
A wife.
A daughter.
A survivor.
A graduate.
And a woman who understands the power of resilience.

Before Sistah Chatta became a platform, it was a conviction.

Women of color drive markets. We shape culture. We build brands through our loyalty and influence. Yet too often, our voices are missing from the decisions that impact us most.

I built Sistah Chatta to change that.

After facing stage 3 cancer, balancing family responsibilities, and earning my degree in Marketing, I understood something clearly: our stories carry power and our purchasing power carries weight.

This platform exists to organize that influence.

Sistah Chatta is not just about product reviews. It is about representation. It is about accountability. It is about transforming individual buying decisions into collective economic impact.

As women of color, we are not a niche.
We are a force.

And when we speak together, the marketplace listens.

This is about ownership of our influence.
This is about measurable voice.
This is about building something that outlives us.

And this is only the beginning.

Allison Roberts

Founder, Sistah Chatta

Leadership & Recognition

In addition to founding Sistah Chatta, Allison Roberts is an award-nominated radio personality recognized for her work amplifying Black entrepreneurs, creatives, and community leaders. Her show, Sistah Chatta, has earned national recognition, including a nomination for Best On-Air Personality at the Intercollegiate Broadcasting System Awards.

Through media, marketing, and community leadership, her mission remains consistent: center the voices of women of color and transform influence into impact.

Join the Movement

Be part of a community that transforms purchasing power into collective influence. Your voice matters.

Join the Movement